Which of the following are "agent’s duties" to a principal?

The duties of an agent to a principal are fundamental to the principal-agent relationship and are encapsulated in the concepts of loyalty, obedience, and confidentiality.

Loyalty requires the agent to act in the best interests of the principal, putting the principal's needs above their own and avoiding any conflicts of interest. This principle ensures that the agent is dedicated to serving the interests of the principal and not engaging in activities that could harm the principal’s position or lead to a breach of trust.

Obedience involves the agent following the lawful and reasonable instructions provided by the principal. This duty emphasizes adherence to the directions and intentions of the principal, ensuring that the agent acts as requested and in line with the principal's objectives.

Confidentiality mandates that the agent must keep information related to the principal's affairs private. This is vital for maintaining trust and protecting proprietary or sensitive information, ensuring that the agent does not disclose or misuse any confidential information for personal gain or to the detriment of the principal.

The other options do not align with the established duties of an agent. Profit sharing, market analysis, competitor surveillance, advertising, financial reporting, and public relations may involve activities an agent could engage in but do not constitute the inherent duties owed to a principal. Instead